Logo
 

Marketing Specialist (m/f/d)

Marketing Specialist (m/f/d), 1. image
As a Marketing Specialist (m/f/d) based in Bratislava, you will play a pivotal role in shaping and executing our marketing strategy for the Slovakian market. Working closely with both the global marketing team and the Regional Sales Manager, you will define market-specific priorities and drive impactful campaigns. This position offers the opportunity to manage diverse projects, collaborate with international colleagues, and contribute to the overall growth of our business in Slovakia. If you are passionate about digital marketing and eager to make a difference in a dynamic environment, we look forward to your application.

Your responsibility

  • Define marketing and communication priorities for the Slovakian market in collaboration with the global marketing team and Regional Sales Manager
  • Manage and optimize lead generation and nurturing processes to ensure a steady pipeline of qualified prospects
  • Create and publish engaging content across social media platforms such as Facebook, LinkedIn, and YouTube
  • Develop and implement email marketing campaigns, including automation and performance analysis
  • Oversee content management for the country website using a CMS and coordinate the design and approval of marketing materials

Your competences

  • Marketing-specific education or comparable qualification, with at least three years of relevant experience—ideally in B2B and technical product marketing
  • Experience in campaign planning and optimization (SEO, SEA) and familiarity with analytics tools (e.g., Google Analytics)
  • Basic proficiency in layout and graphic design software such as InDesign and Photoshop
  • Hands-on experience with digital tools including CRM and CMS platforms
  • Fluency in Slovakian, Czech and English is required

Your advantages

  • We welcome you to a value- and growth-oriented family business with flat hierarchies and short decision-making processes
  • We offer an intensive induction / training period with courses and a "foster programme" as well as continuous further training at our own Tool Campus
  • We reward your commitment with an attractive salary package

Your path to us

Do you see yourself here? If you have any questions, feel free to contact us anytime at recruiting@hoffmann-group.com or +49 89 8391-9000.
For more information about our application process, please visit our career page. Hoffmann SE, Martina Buitkamp – Corporate Human Resources. Haberlandstraße 55, 81241 Germany, Website: www.hoffmann-group.com Reference: Kennung B